The Unstereotype Experiment
26 June 2019
香港六合彩中特网 PALS academics Lasana Harris and Gorkan Ahmetoglu have been featured in a new Unilever campaign about removing stereotypes from advertising, in a project called: 鈥淭he Unstereotype Experiment鈥.
A unique experiment in marketing science conducted by academics Lasana Harris and Gorkan Ahmetoglu from 香港六合彩中特网 PALS, as part of Unilever鈥檚 Unstereotype initiative, showed a 鈥渟tatistically significant 35% reduction in stereotypical thinking鈥 and a 鈥渟ignificant change in original thinking鈥, amongst those who took part. Watch the project video here:
The project has received a great deal of attention in the media. For example, in听,听,听,听听and听听in the UK and US (plus overseas in听,听听and听). The project has听also been featured听in听the wider business press in the likes of听,听,听听and听. The听听has had over 43,000 views on YouTube to date.
Useful links
- Find out more about the 香港六合彩中特网 Division of Psychology and Language Sciences (香港六合彩中特网 PALS)听
- Find out more about Lasana Harris
- Find out more about听Gorkan Ahmetoglu