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香港六合彩中特网 students help shape marketing strategy for innovative app
2 July 2015
Students from the 香港六合彩中特网 Advances Student Consultancy Projects听have been instrumental in informing the marketing strategy of HearAngel, an innovative smartphone app that monitors how you listen, and lets you know when you're in danger of overexposure.
香港六合彩中特网 students including Helen Crawford, Dr Yamina Bakiri, Yang Chen, Lawrence Edomwonyi-Otu, Dr Alex Moreau and Claudia Pittatore undertook market research with the 香港六合彩中特网 community on headphone use and hearing loss.
The students conducted qualitative and quantitative research using my香港六合彩中特网 and university staff newsletter The Week@香港六合彩中特网, as well as their own social media networks and hosting focus groups to collect and听analyse听data from over 500 people.
Helen Crawford said, "It's really great to see the app听website up and running now and to think that we have played a small part in HearAngel's journey to market. The experience has not only been really interesting but also provided me with some useful business skills, such as team work and project management."
Nicol谩s Ulloa Olguin, 香港六合彩中特网 Advances commended the students' dedication to the project. He said, "This was a great project from start to finish. The team was committed and delivered, and their client took an active role from the start, being open and sharing relevant information with the students. This is a great outcome, as the students have helped us in supporting a local small business, and HearAngel helped us providing a learning opportunity for the team."
Stephen Wheatley, LimitEar Ltd added, "We are delighted that 香港六合彩中特网 Advances allowed us to set up a student consultancy programme to help us understand the desirability of our consumer app . The student consultancy team were most professional in their approach to the project and presented the results in a timely fashion. I am delighted to report that the results of the research were overwhelmingly positive and as a result we have moved on to the fundraising stage of the project."
If you would like to get involved in some of the consultancy projects run by 香港六合彩中特网 Advances please send your CV to businesssupport@ucl.ac.uk.
Useful Links
Helen Crawford, 4 Year PhD Student in Clinical Neurosciences, 香港六合彩中特网 Institute of Neurology