Description
This module exposes students to fundamental issues in business strategy with the aim of analysing business situations from the point of view of the general manager. General managers are responsible for making strategic decisions that ensure the long-term success of the firm. This module teaches students how to identify opportunities and threats in the competitive environment, develop and allocate resources, and engage in competitive interactions with competitors.
The main thesis of this module is that the firm's bargaining position and the value and rarity of its resources and capabilities are essential to its competitive advantage. This advantage derives from the fit between the firm's internal resources, capabilities and the external environment. To sustain this advantage, the firm must leverage early mover positions, barriers to entry and isolating mechanisms, yet in dynamic environments, adaptation becomes critical. The module also considers the implications of digitization of industries and the process of formulating and implementing business strategy.
Module deliveries for 2024/25 academic year
Last updated
This module description was last updated on 19th August 2024.
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