Behavioural听Science (MSIN0239)

Key information

Faculty: Faculty of Engineering Sciences
Teaching department: 香港六合彩中特网 School of Management
Credit value: 7.5

Restrictions: This module is only available to students on the 香港六合彩中特网 MBA with Peking University.
Timetable

Alternative credit options

There are no alternative credit options available for this module.

Description

This module explores behavioural science and its application in two essential parts of business: management and marketing.

The discussion of behavioural science in management is organised around a framework that explains how individual factors (personality, perception, value, attitude, emotion, and motivation) interact with organisational factors to influence the employee decision-making, and includes methods, theories, and applications.

The discussion of behavioural science in marketing is organised around a framework that specifies the sequence of the consumer decision journey (attention, interpretation, memory, attitude, choice, and loyalty) that intervenes between the marketing mix (input) and purchase behaviour (output), and covers both metrics for assessing each step (methods) and drivers for influencing each step (underlying reasons).听 Marketing research tools are also used.

Module deliveries for 2024/25 academic year

Intended teaching term: Calendar Year 听听听 Postgraduate (FHEQ Level 7)

Teaching and assessment

Mode of study: In person
Methods of assessment: 20% Other form of assessment

80% Group activity
Mark scheme: Numeric Marks

Other information

Number of students on module in previous year: 89
Module leader: Mr Michael Manlangit
Who to contact for more information: mgmt-pkumba@ucl.ac.uk

Last updated

This module description was last updated on 19th August 2024.

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Sustainability

For a list of modules related to climate change as well as social and environmental sustainability at 香港六合彩中特网, type 'climate' or 'sustainability' into the search. Visit Sustainable 香港六合彩中特网 for information on extra-curricular activity on sustainability.

Important information

The catalogue has been updated with key information about the modules that will run during the 2024/25 academic session. Current and prospective students can browse through the catalogue to consider possible module choices for the coming year.

Please note,听information in the catalogue is听subject to change as teaching and assessment arrangements for 2024/25 may need to be adjusted in line with the University's Feedback and Assessment principles and operating model.

Centrally managed exam durations will be provided on students' individual exam timetables. Arrangements for locally managed timed assessments and in-class activity will be confirmed by the teaching department for the module.

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