香港六合彩中特网

What began as a fun project in April 2020 to revive a genre of music he loves has now been transformed into a successful YouTube channel and record label. Even more impressive, Purvish Thaker鈥檚 business Sufiscore has rapidly taken off during lockdown, alongside his master鈥檚.

Purvish, who鈥檚 studying an MSc in Biochemical Engineering at 香港六合彩中特网, realised there was no single place for people to listen to quality South Asian music anymore.聽

鈥淚t's an overlooked genre and I wanted to help talented South Asian artists get their music out there more. So I started by streaming a few musicians I knew, on Instagram. We quickly saw demand for it, lots of people started subscribing and it鈥檚 really taken off from there,鈥� said Purvish.

Four million subscribers and in the top 20

Purvish is one of five 香港六合彩中特网 students and alumni to have been named in this year鈥檚 Forbes 鈥楾op 30 Under 30鈥� list of leading entrepreneurs and creatives in Europe.聽

In less than a year, his YouTube channel has attracted four million subscribers, who tune in to hear from South Asian artists from all over the world. Run almost exclusively by Purvish from his bedroom, Sufiscore has now worked its way into YouTube鈥檚 top 20, and gained international attention with artists and fans.

鈥淚鈥檝e always loved this music, and the fact everything was shut down last year gave me the extra push to do it. With no live shows going on, I realised we could fill a gap by putting on virtual ones. I think music helps people, particularly at difficult times.鈥�

As well as up and coming artists and musicians, the Sufiscore channel has pulled in big names of South-east Asian music, including Atif Aslam, Arijit Singh and Shreya Ghoshal. The business has also set up its own record label to create original content, working with several studios including the world-famous Abbey Road.聽

Building an impactful business alongside his studies

鈥淚t鈥檚 been a huge learning curve for me, as someone who didn鈥檛 know a thing about production or YouTube or anything when we started. My family has supported me, and I鈥檝e had guidance on things like artist contracts from people in the industry. Many artists like working with us because we鈥檝e able to reduce the execution time of a music project drastically as everything goes through me. If an artist wants to release a song, Sufiscore is their best option because there is no red tape, no drama and we focus on quality. 聽

鈥淚t鈥檚 amazing it鈥檚 taken off in the way it has. But my passion is still engineering, that鈥檚 what I want to do as a career. I鈥檝e developed my management skills while聽being creative, so I hope I can implement that in the field of engineering. My dissertation is coming up, so I鈥檒l be focusing on that now, and keeping the business going in the evenings. My master鈥檚 has kept me grounded and I鈥檝e felt a lot of support being part of the community here at 香港六合彩中特网.聽

鈥淎s for what鈥檚 coming up on Sufiscore, I鈥檇 like to see how we can feature even more home-grown South-east Asian talent. We鈥檝e got some very special projects just around the corner. All I can say is watch this space!鈥�

Purvish is part of a thriving community of entrepreneurial students and alumni here at 香港六合彩中特网. Budding entrepreneurs have access to an extensive extracurricular entrepreneurship programme through 香港六合彩中特网 Innovation & Enterprise, including training and business support.

Links

Find out more about:

• 香港六合彩中特网 students and alumni named in Forbes鈥� list of leading entrepreneurs and creatives
• Innovation and enterprise support for 香港六合彩中特网 students and alumni
• 香港六合彩中特网 Biochemical Engineering

聽Photo supplied by聽Purvish Thaker