Hear the CAU Director, Dr Kris De Meyer, giving evidence to the House of Lords' Environment and Climate Change Committee on good communication and how to encourage more climate-friendly behaviours.
On 28 April 2022, Dr Kris De Meyer attended the House of Lords to give evidence as part of their enquiry into whatÌýgoodÌýclimate communication looks like and what gets people to act. Below are a number of snippets from thatÌýsession where Kris explains some of the key insights used by the Climate Action UnitÌýin our day-to-day work.Ìý
Video 1: Why people's willingness to act hasn't moved despite higher awareness of the issue
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Video 2: WhyÌýfragmentation occurs when it comes to choosing 'the right thingÌýto do about climate change'
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Video 3: Why messages of fear orÌýhope are not predictable drivers ofÌýbehaviour change
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Video 4:ÌýÌýThe power of telling stories about people taking action on climate change
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Video 5: Why we need to applyÌýa 'systems approach' to address climate change
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Video 6:ÌýWhat stories the government should tell about climate change to communicate the scale of the problem
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Video 7: The power ofÌýtrusted voices when they relateÌýclimate change to their area of expertise
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Video 8: What aÌýPrime Minister could honestly say about climate changeÌý
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