This focus area aims to identify the factors affecting specifier decision-making behaviour in the infrastructure sector and influence these through a value-driven market platform.
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Description
Market platforms to stimulate industrial symbiosis have had limited success as they fail to stimulate desired decision-making behaviours by material specifiers.Ìý
This project, led by Dr Linh Truong at Loughborough University,Ìýexamined the factors affecting specifier decision-making behaviour in the infrastructure sector, and how these can be addressed in a value-driven market platform.Ìý