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Using marketing channels, templates and images

A variety of resources are available to help with your marketing campaign.

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Use a mix of marketing channels

Here are some channels (both 香港六合彩中特网 and external) you can use to promote your short course or CPD.

1. The Week @香港六合彩中特网

奥丑补迟:听香港六合彩中特网's weekly e-newsletter to staff
础耻诲颈别苍肠别:听香港六合彩中特网 staff
Cost to use:聽Free

笔谤辞蝉:听Great for targeting 香港六合彩中特网 staff and for getting staff to support what you're doing

颁辞苍蝉:听Articles need to have a very broad appeal to most staff to get included

Useful info:

  • runs weekly during term time
  • deadline for submissions is 12 noon Wednesday
  • you'll need to complete a form to get included
  • there are editorial guidelines you need to meet

2. my 香港六合彩中特网

奥丑补迟:听
础耻诲颈别苍肠别:听香港六合彩中特网 current students
Cost to use:聽Free

笔谤辞蝉:听Great for targeting current students

颁辞苍蝉:听None

Useful info:

  • runs weekly during term time
  • deadline for submissions is 12 noon Wednesday
  • to get included, email聽studentcommunications@ucl.ac.uk聽with a brief outline of the feature
  • there are editorial guidelines you need to meet

3. Facebook, Twitter and LinkedIn paid advertising

What:聽Social media paid-for campaigns
础耻诲颈别苍肠别:听Whoever you target based on locations, interests, pages that people like and keywords
Cost to use:聽You'll need to spend at least 拢200 to 拢300 per platform to see any results

Pros:

  • ideal if you're trying to tap into an audience you don't know much about
  • Facebook is great for hobbies and interests, for example languages and culture
  • Twitter allows you to target people with particular interests, for example people that follow specific handles
  • LinkedIn is a platform for professionals, so it's good for promoting CPD
  • you can gather metrics on how your campaigns are performing

颁辞苍蝉:听You need access to a credit card to run any paid-for campaigns

Useful info:

  • you can set up a campaign which can give you some really interesting audience information, without committing 鈥� this might help your market research
  • you can set a daily or campaign budget
  • each platform's built-in analytics can help you monitor your campaign, so you can change it if it's not working.
  • you should plan the content of your campaign in advance before you do anything: content is king

4. Google Ads

奥丑补迟:听
础耻诲颈别苍肠别:听Whoever you target based on locations, interests, users behaviour, and keywords
Cost to use:聽Depends how much you want to spend

笔谤辞蝉:听Puts your message directly in front of your target audience; easy to measure ads' effectiveness

颁辞苍蝉:听You need access to a credit card to run any paid-for campaigns

5. Website banner adverts

奥丑补迟:听Adverts that run on other websites with a link to your page
础耻诲颈别苍肠别:听The users of the websites you target
Cost to use:聽Depends on the website 鈥� can vary from a few hundred pounds to a few thousand

笔谤辞蝉:听You can target specific groups/audiences in your sector

颁辞苍蝉:听Varied results: people have become somewhat immune to banner ads and often have software that blocks them

6. Print adverts

奥丑补迟:听Adverts placed in academic journals and magazines
础耻诲颈别苍肠别:听Sector-specific readership groups
Cost to use:聽Typically聽拢500 to 拢1,000 per ad

Pros:

  • you get access to a specific group of engaged, interested people
  • you are seen in the right places for your industry

Cons:

  • can be very expensive
  • hard to measure success

Useful info:

  • consider offering a unique discount code in your advert so you can see how many people use it

Other channels

You could also use:

  • podcasts
  • webinars
  • the 香港六合彩中特网 Student Union
  • trade shows

Use 香港六合彩中特网 templates and images

Marketing templates

香港六合彩中特网 Communications and Marketing has聽templates you can use to create letterheads, posters, emails or presentations.

Any marketing materials you create must meet聽香港六合彩中特网's brand standards.

Using images

Avoid using stock photos. Research shows that learners easily spot these and don't trust them. They will make your course seem less credible.

Instead, you can use professional images of 香港六合彩中特网 short courses taken on campus. You can access these in the聽.

These images are free to use, as long as you:

  • use them to promote 香港六合彩中特网 courses
  • publish them on 香港六合彩中特网 channels, such as 香港六合彩中特网 social media accounts, brochures or websites

If you want to let someone else use them (such as an external website or a newspaper) then:

  • you must credit the photographer (listed in the image details on the 香港六合彩中特网 Imagestore)
  • you may need to pay a small fee

Email 香港六合彩中特网 Imagestore (imagestore@ucl.ac.uk)聽if you need advice.

Find out more about working with copyright.

Use Canva to create your own marketing templates

You can use a tool called聽聽to create your own templates for things like:

  • website advert banners
  • images for social media

Make sure:

  • you use the appropriate template for the channel you're using
  • you have permission to use the images

Banner image of 4 photos of engineers and scientists doing work or engaging in research, with title 'Learn with experts'